THE
BRIEF

To create a molecular and contemporary Christmas installation which created a luxurious impact in keeping with the brand values of haute couture fashion house Elie Saab.

Exploring the current Autumn/Winter collection, we noted the use of metallics and the fluidity of the silhouettes and worked to develop a dynamic and molecular inspired Christmas design that would create a striking presence at their London flagship boutique.

Elie Saab Christmas 2018 | Christmas | Larry Walshe Studios Elie Saab Christmas 2018 | Christmas | Larry Walshe Studios Elie Saab Christmas 2018 | Christmas | Larry Walshe Studios
The Final Creation

This dramatic Christmas installation was formed using thousands upon thousands of golden stems, each painted by hand to result in a piece rich in texture and depth.

 

Beginning inside the store, the piece melted through the glass and tumbled out onto the façade in a dynamic manner.

Rich in detail, the piece was softened by the use of multiple textures but overall assumed a masculine silhouette with strong contemporary references to communicate perfectly with the exquisite nature of the Elie Saab haute couture fashion house brand values.

 

A beautifully modern and contemporary interpretation on Christmas which added serious festive flair to the streets of Mayfair!

View more features from our Christmas Archives