To create a molecular and contemporary Christmas installation which created a luxurious impact in keeping with the brand values of haute couture fashion house Elie Saab.
Exploring the current Autumn/Winter collection, we noted the use of metallics and the fluidity of the silhouettes and worked to develop a dynamic and molecular inspired Christmas design that would create a striking presence at their London flagship boutique.
This dramatic Christmas installation was formed using thousands upon thousands of golden stems, each painted by hand to result in a piece rich in texture and depth.
Beginning inside the store, the piece melted through the glass and tumbled out onto the façade in a dynamic manner.
Rich in detail, the piece was softened by the use of multiple textures but overall assumed a masculine silhouette with strong contemporary references to communicate perfectly with the exquisite nature of the Elie Saab haute couture fashion house brand values.
A beautifully modern and contemporary interpretation on Christmas which added serious festive flair to the streets of Mayfair!