Chelsea in Bloom: The White Company - Larry Walshe Floral Design

Chelsea in Bloom: The White Company

For The White Company we created a truly wonderful and captivating design for Chelsea in Bloom which seeks inspiration from both the Rio Carnival & nature itself.

White wooden plantation shutters adorned The White Company window and appeared to have been veritably flung open by the most incredible baby elephant.  This beautiful sculpture, crafted from moss by skilled artisans and embellished with white orchid detailing appears to burst through the centre of the window in a theatrical flourish.  The surrounding scene, sought inspiration from flora & fauna indigenous to Brazil and featured large tropical plants, suspended foliages and ingeniously integrated products from The White Company’s latest collection to create a visual feast for the eyes which fully communicated the brand itself.

Crafted both inside & outside of the store using only temporary fixings, this fabulous piece was packed full of detail and texture that has become synonymous with the Larry Walshe brand and encouraged engagement from the public as they explored the competition.

The installation created an incredible buzz in both print & online media with coverage received in The Daily Telegraph, Time Out, Harper’s  Bazaar & Homes & Gardens and was also featured on ABC News America & London Live.