TheBrief

To create a statement Christmas installation to draw attention to the London flagship boutique of haute couture fashion house Elie Saab in the heart of Mayfair London.  The interior of the store was also to be decorated in a chic and fashion forward scheme using a palette of green.

TheInspiration

Inspired by the current Autumn/Winter collection, our client was keen to decorate using textures of green to assume a striking, dynamic and contemporary series of designs with a fashion forward approach.

TheFinal Product

The whole of the façade of the elite fashion brand flagship boutique in Mayfair was transformed with a custom created wall of the most incredible fresh and fragrant green spruce.

In order to create a piece of this magnitude, our scenic team built a single storey structure upon which our florists added thousands and thousands of fresh spruce stems.  This resulted in a striking and masculine design with clean contemporary lines that exuded luxury, befitting of such an iconic fashion house situated in Mayfair London.

Inside the haute couture boutique, large and sculptural Christmas designs featuring textures of green foliage and winter hydrangea were placed to work with the contemporary and luxury nature of the brand. Contemporary Christmas trees created by our scenic team using Perspex with golden stars were then placed throughout to bring the spirit of the festive season to this beautiful store in Mayfair London.